July 2nd, 2008
Prospecting For Leads - Dont You Just Hate Cold Calling?
Prospecting can be done in many ways through various marketing techniques. A few examples are the internet, offline marketing, cold calling (which is the hardest way and nobody likes), direct mail campaigns, classified ads along with other methods. Either way you have to constantly get new customers funneling through some kind of system.
What I really want to touch here is cold calling. There are a few things in life people would rather avoid for instance death, taxes, car shopping, public speaking and I have included cold calling, the dreaded telephone.