February 11th, 2008
Prospecting For Insurance Leads: Stop Wasting Your Time
It seems that if ever there had to be a single part of the sales process that was to be singled out and blamed for much of the perception that insurance selling and sales in general is distasteful then that part of the sales process would have to be prospecting. Whether it is door to door knocking or cold calling; prospecting is distasteful to almost all parties involved. The insurance agent or salesman that is doing the prospecting gets disappointed and discouraged quite easily (no matter how hearty and stout of character and persistence the agent is) and the person on the receiving end of the cold call or uninvited front door knock is at best suspicious and at worst downright hostile.