October 3rd, 2008
Good Metaphors - What They Do For Us
A look at what good metaphors consist of and how they are useful.
Good metaphors, apart from just sounding nice to the ears, do at least two other things. First, they make it easier to think about something. For example, if you were to try to explain to a first-time computer user that bits of electricity create binary code which then… well, I can’t explain it actually, except to say that a computer has “memory,” at which point the user nods his or her head and says, “Oh, I get it.” The metaphor “memory” immediately suggests that information can be stored and retrieved.