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It was once in style to claim that mailing lists no longer worked. The opposite seems to be true now: on every forum, marketers and business owners proclaim the power of using an opt-in form and a newsletter to make sales from follow-ups. I personally suggest this method, as it has been proven time and time again to produce higher conversion rates than attempts at direct sales.

With that being said, it is important to determine the best way in which you can create such a mini e-course to use for your given products. I personally suggest one of two ways.

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Email marketing is it. These days, just about every profession and industry has an email marketing campaign. What is the thing with email marketing? Why is everyone exploiting the seemingly cheap opportunity of advertising?

Recent estimates have shown that email marketing is one of the cheapest forms of advertising that has ever existed. Next to “word of mouth” which has an intensely exponential viral effect, email marketing take sits in its rightful place.

Almost everyone has an email these days. What is the cost of the email? Sometimes, nothing. Currently, over 186 million people have email addresses in the United States and an estimated 1.2 billion worldwide. This means that approximately one in every six people on earth has an email.

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