January 3rd, 2008
Increase Sales Tip - Make Those Cold Calls Hot Sales Leads
Cold calling is viewed by some as cold leads or acts of desperation. However, for many small business owners to sales professionals, their prospects, usually the decision makers, do not attend the standard networking events. So how do you connect with these decision makers, just give them a call?
Cold calling can either be by phone or in person. Regardless of the how, there are two reasons why sales people are reluctant to cold call.