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The talk about duplicate content penalties often creates misunderstanding in the minds of inexperienced webmasters who end up with the impression that their whole website will be de-indexed if it contains a phrase to be found elsewhere online. Some of them get the idea that if their websites include pages containing other people’s articles, the weight of the penalties imposed on those pages will drag their whole website down into obscurity. This is not how the duplicate content penalty works; it’s brutal but not quite that brutal.

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When I first started to write a weekly article for my local paper, The Tallahassee Democrat, back in 1994, I was thrilled to be able to reach about 200,000 potential readers with my articles on relationships.

After the weekly column became syndicated around the world, it grew to the reach it has today of about 8 - 10 million people a week.

While that sounds like a lot, and in some ways it certainly is, there is another method I use to get my articles in front of even more people than a newspaper. This method is posting your articles to the article directories.
How to Reach Those You Would Never Reach Otherwise

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