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There are some misconceptions that are usually made when selling a home via the FSBO process. One of the major ones is that you will be giving up advertising and marketing ability by not using a realtor. While they may have been true in years past, it is surely not the case anymore. There is now an established network of FSBO websites that can take the place of the traditional realtor website. One thing that is also becoming more and more popular is listing your home on the local MLS yourself to get that extra bit of exposure.

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If you look at any information on FSBO homes, one trend that continues to emerge is the necessity for proper advertising and exposure for homes. But, without a real estate agent and their typically large advertising budget, how can this be accomplished? Quite easily really, you just need to think creatively. Try to think like a realtor, what steps would you take in order to ensure the maximum amount of exposure for a home that you are selling? Which kinds of media would you utilize? Create yourself a plan of action that involves all of these and execute it as quickly as possible.

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