You Can Be A Success With Dropshipping, With These 7 Must Read Tips
There are many important steps that need to be taken for a successful dropshipping website, but I have narrowed down 7 things that must be done for complete success.
1. Amazing Product Descriptions - Your descriptions should be written as if you have no pictures to help you show the products. You do not want to be using the product descriptions that your supplier gives you. I would suggest hiring a professional to write the content for your pages, and product descriptions. If you are using the same content as all the others your supplier gives access to, then you are risking your website getting nailed and penalized for duplicate content. Give the professionals the keywords you are wanting to be found for, and make sure they are using them in the content. You can find a professional writer at http://www.elance.com or http://www.guru.com where you can get pages written for as cheap as 5 bucks! It will be some of the best money that you will spend, that will help out your conversions, and search engine rankings.
2. Your Own Product Images - If you can afford to hire a professional photographer to take photos of your products that can brand them to you, then it will always help your website convert better. If you are not able to, then making sure you are using the pictures that are only the highest quality that your supplier gives you is a must!
3. Offer Comparisons - If you are selling products that you can write comparisons for (the do so), then those who are comparison shopping for things like quality, pricing and customer service will get a better a better idea of why they should buy from you. The search engines will like the content that you create for the “comparison shopping” as well and help improve your search engine rankings for your products.
4. Give Something Away - People like FREE stuff. Anytime you can offer something for free to enhance the potential sale you will experience a higher conversion rate. On my websites when I give something away for free I have always higher click through ratio and conversion rate. For example, on Rocky Mountain Mattress when you purchase a memory foam mattress you receive two free pillows. If people are shopping around and find the the same products at similar prices, but you are offering something free, they will go with you every time!
5. Free Shipping With Every Order - If you can offer free shipping then you will always get more consideration when people are shopping around online, and comparing the bottom line cost. If potential buyers can see what the total cost is going to be right there on your website, they will not be worried about hidden costs upon checkout.
6. Testimonials - There is nothing easier, then having someone else sell your product for you. I would suggest going back to some of the satisfied customers you have had in the past, and ask them if they would be willing to write up a favorable testimony. You can link to the product (with keywords) they are recommending in the testimony too.
7. Trust and Security - If you can join the BBB, and make sure that you are SSL protected to do transactions online then people will feel safe giving you their credit card information. I can’t tell you how many times I was asked on my websites (before I got approved) why I was not a member of the BBB, and how come I did not have the logo on my website. Potential customers do notice these kind of things and it does make a difference in the trust they will give you.
These are the most important tips that I can give any dropship business owner. I have been involved in dropshipping businesses since 2003, and have seen it all. Those who focus on what I have suggested with these 7 tips will succeed, and have an advantage over the competition!
Dropshipping companies like The Shipper offer Internet business owners access to thousands of suppliers that can give them access to millions of products they can sell online.
Matt Siltala has been working with dropship companies like The Shipper, in order to help them better educate the businesses that use their services.
Tags: dropshipping