Are You A General Or A Foot Soldier In Mlm?
Lets compare an MLM company’s distributor organization to an army. There are two major components that make up an army: Officers (Generals) and Privates (Foot soldiers). Would it be possible to have an army with no generals or other high-ranking officers? No, of course not. There would be no leadership. But just as importantly, could you have an army with no foot soldiers?
The fact is - both are required Unfortunately MLMs have earned a notorious reputation for highly rewarding their very top distributors at the expense of every one else. It is said that 5% of the distributors in MLM make 95% of the money leaving the 95% to scramble for the remaining 5%. The vast majority of the “distributors” lose money. The enormous failure rate of distributors and the resulting “churning” of good people is well known and deplorable.
A 2000 report on MLM from the U.S Federal Trade Commission declared… “Most people end up with nothing to show for their money except the expensive products or marketing materials they’re pressured to buy.” Yes the top producers must be well rewarded for their leadership. Good leaders are hard to come by. But the rest need to profit, at least in proportion to their contribution. No one should be losing money.
In fact, to thrive and create a truly reliable, long-term income for its participants, a business modelMUST recognize and work with the General/Foot Soldier relationship. To do so would mean that a business model would have to take good care of the Foot Soldiers of course. But it must also take good care of the Generals. It just makes sense..
Unfortunately this is not the case with the traditional MLM business model as we know it today.
Could there be an alternative business model to MLM that ensures fair play? Discover it now.
Bosco Balikuddembe is a veteran of the traditional MLM industry. He is currently a crusader of the G.I.C model as a better alternative to the traditional MLM business model.
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Tags: GIC, GIC business model, MLM, Mlm business model